Born from
Detroit's Soul
Where Classy Meets Urban
Detroit has never been just a city — it's a symbol. A symbol of resilience, of fight, of rising after the fall. From economic collapse to civil unrest, Detroit has been tested, bruised, and broken — but it never quit. And neither do we.
Detroit Grit was born from that same spirit. We are the intersection of the boardroom and the block. The tailored suit and the fitted cap. The fine cigar and the cold beer. We are Detroit — complex, contradictory, and completely authentic.
From our signature 1701 Cologne — named for the year Detroit was founded — to our handcrafted cigars and curated apparel, every Detroit Grit product is a love letter to the city that taught us that greatness is built through hard work, creativity, and an unbreakable will to rise.
"Hustle Hard..."
The Team
Jeremy R. Covington is the founder of Detroit Grit, a custom and business casual clothing brand built on confidence, purpose, and personal expression. A Detroit native with over 20 years of experience in financial services, Jeremy blends professional precision with bold creativity.
Driven by a passion for style and storytelling, Detroit Grit was created to empower professionals who lead with intention and wear their confidence proudly. The brand reflects resilience, craftsmanship, and the grit of Detroit — designed for those who value quality, individuality, and purpose.
Beyond fashion, Jeremy is a mentor, Mason, and devoted family man committed to building legacy through faith, community impact, and meaningful connections.
"Detroit taught me that the greatest things are built by people who refuse to quit."
Quentin Pete brings a sharp marketing mind and a deep passion for brand storytelling to Detroit Grit. As Chief Marketing Officer, Quentin is the creative force behind the brand's voice, visual identity, and community engagement — ensuring that every campaign, every collaboration, and every product launch speaks authentically to the people Detroit Grit was built for.
With a background spanning brand development, digital strategy, and community-driven marketing, Quentin understands that the most powerful brands don't just sell products — they build movements. His work at Detroit Grit is rooted in that belief: that style, culture, and purpose are inseparable.
A Detroit believer through and through, Quentin channels the city's relentless energy into every initiative he leads — from the 1701 Cologne launch to the brand's growing presence in fashion and lifestyle culture.
"Marketing isn't about selling — it's about making people feel something real."
Detroit Grit Collaborators
Detroit Grit partners with visionary artists and master craftsmen whose work embodies the same spirit of resilience, creativity, and excellence that defines our brand.
Our Core Values
We don't follow trends — we set them. Every product, every story, every design decision is rooted in the authentic spirit of Detroit. We don't pretend to be something we're not.
Detroit was built by craftsmen. We honor that tradition in everything we make — from the hand-rolled cigars to the bespoke tailoring. Quality is not a feature; it's a foundation.
Detroit Grit is more than a brand — it's a community of people who believe in the power of hard work, creativity, and mutual support. We give back to the city that gave us everything.
We hold ourselves to the highest standards in everything we do. If it doesn't represent the best of Detroit, it doesn't carry the Detroit Grit name.
